In 1990 the most valuable labels were General Motors, Ford, Exxon, and IBM. By 2020, not one of those brands would be among the most valuable. Instead, 30 years later, Apple, Amazon, Google, and Microsoft led the list of most powerful brands by distinguishing their goods, services, and people from the competition. They found waysRead more
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A STELLAR BOARD STARTS WITH THE RIGHT PEOPLE WITH THE RIGHT MINDSET In parts of Indonesia, Komodo Dragons make unwelcome and unannounced visits to villages that border their habitat. Even though the giant lizards and humans lived in harmony for generations, contention exists now. Environmentalists have imposed new policies in aRead more
When the Vietnam Conflict ended in 1973, 566 military prisoners of war returned from captivity in North Vietnam. Statistics from previous wars suggested this group would suffer Post-Traumatic Stress Disorder. But they didn’t. In fact, they suffered fewer psychological problems than any other group in history every has. Why? They credited their use of humorRead more
In the arts, we think of bricoleurs as those who can create a work from a diverse range of things that happen to be available. Bricoleurs rule in the do-it-yourself realm, and we need them now more than ever to help us piece together what it will take to help businesses bounce back from economicRead more
Every decision starts with a belief. That is, we base our decisions on what we know to be true—what we believe. Sometimes, however, we believe something that isn’t true. Both intellectual and emotional, beliefs influence our behavior when facts and reason alone don’t. How do we get our beliefs? Our early relationships, experiences, events, andRead more
