Senior leaders, even those who have had an executive coach, tell me they often need a trusted advisor—someone who goes beyond coaching and professional development to offer them an insurance policy.

A trusted advisor should provide access to expert counsel so executives can tackle critical decisions and seize emerging opportunities—just in time.

Core Strengths

Trusted advisors can help you quickly get to the core of unfamiliar problems, determine trends, and make the tough calls related to the direction of the company, growing the business, and developing the bench—the decision you can’t afford to get wrong.

When the stakes are the highest and the decisions are the most critical, making the tough calls quickly make sense and save dollars. 

The role as a trusted advisor can be behind the scenes, as an invisible confidante, or more public, depending on your preference. Your advisor can meet you privately or can join you in meetings with clients, high-value stakeholders, board members, or senior managers.

Accelerated Business Growth

Above all else, an advisor should serve as an external sounding board to groups and individuals who need help to increase the speed and quality of decision-making, which leads to accelerated business growth.

Advisors should encourage their clients to call them when they experience an emergency or PR nightmare. Clients frequently need help in knowing when to seek help for other kinds of issues. That is why you should always call your advisor when you face a tough call in one of the three areas related to executive responsibilities:

Strategic decisions, growing the business, or developing the bench:

Strategic Decisions:

• Mission, vision, and values
• Goals and priorities
• Risk
• Change, innovation, and disruption
• Industry and market trends
• Board relationships

Growing the Business:

• Immediately and dramatically improving both personal and company-wide performance
• Attracting and retaining customers
• M & A strategy
• Attracting and retaining customers
• Brand development
• The go-to-market strategy
• Sales structure
• Buying behaviors and trends

Developing the Bench:

• Hiring and firing
• Promoting leaders to support the strategy 
• Performance reviews
• Attracting and retaining top talent
• Delegating
• Leadership development
• Selection 
• Teamwork

Mentorship

We’ve all heard that it’s lonely at the top, and it is. But it’s lonely at most other rungs on the ladder too.

Even when people work for a boss or board that is committed to mentoring them, they often also want to bounce ideas off a dispassionate trusted advisor.

Commitment to your Success

This person should be someone you can work with on your own terms, not someone who charges by the hour or requires you to make an investment decision before you pick up the phone. Advisors should provide unlimited phone and email support with 24-hour response times for the duration of their tenure together. 

In short, choose an expert who commits to your success and watch the needle move!

Helping organizations and individuals achieve a more powerful success mindset.

Contact us to experience the dramatic growth and improvement.

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