In September 2017, Ikea, the Swedish home goods retailer, gave their customers what they wanted when they acquired TaskRabbit, a company that sends tool-wielding workers to rescue customers from the frustration of build-it-yourself furniture kits. TaskRabbit continues to operate independently of the acquiring company, using online marketing to connect 60,000 freelance “taskers” with people whoRead more
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What is this comfort zone we hear so much about, and where did it originate? You’ll hear people describe their comfort zones differently, but my clients tend to describe it as an emotional state where things feel familiar-a place where they experience low levels of anxiety and stress. When we’re in our comfort zones, weRead more
April 18, 2017 marks the 75th anniversary of the dramatic bombing of Japan that followed the attack on Pearl Harbor. On this day in 1942, at 8:20 in the morning, 16 B-25 bombers under the command of Jimmy Doolittle took off from the USS Hornet 750 miles from Japan. In 1942, most experts found theRead more
1. Get in front of buyers every week. Buyers are the people who can tell you “yes,” the people who can sign the check without getting anyone else’s approval. Identify these people through Linkedin, referrals, vendors, subcontractors, and anyone else who can help you figure out where the next job lies. Each year, make aRead more
On August 2, 2016 the Rio Olympics gave us a gift–the perfect metaphor for the intersection of absurdity and danger-a kayaker capsized after hitting a rogue sofa in Guanabara Bay. Apparently, although highly skilled and highly trained, this particular kayaker had no knowledge or training for what he should do should he encounter submerged furnitureRead more
