Memorial Day weekend 1977 opened with an intergalactic bang as George Lucas’ blockbuster Star Wars hit movie theaters across America. The incredible success of the first movie, which received seven Oscars and earned nearly $800 million worldwide, began with brilliant marketing of a groundbreaking thought: Let’s create a revolutionary movie-watching experience, complete with never-before-seen specialRead more
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Recently, I began working with a very impressive construction professional named Parick. In his mid-thirties, Patrick has already distinguished himself as a seasoned top performer. He’s just not quite seasoned enough. With a few more years of experience-about five-he will be in a position to assume almost any leadership role in his company. Because thisRead more
In botany, we learned that an evergreen plant has leaves that stay green throughout the year. Unlike deciduous plants, which lose their foliage during the winter or dry season, the foliage of evergreen plants remains constant. Like their botanical counterparts, successful companies take an evergreen approach to their client relationships, too. Conventional wisdom, which isRead more
In September 2017, Ikea, the Swedish home goods retailer, gave their customers what they wanted when they acquired TaskRabbit, a company that sends tool-wielding workers to rescue customers from the frustration of build-it-yourself furniture kits. TaskRabbit continues to operate independently of the acquiring company, using online marketing to connect 60,000 freelance “taskers” with people whoRead more
What is this comfort zone we hear so much about, and where did it originate? You’ll hear people describe their comfort zones differently, but my clients tend to describe it as an emotional state where things feel familiar-a place where they experience low levels of anxiety and stress. When we’re in our comfort zones, weRead more
