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Seller’s Deal or No Deal Survey

Score this deal from 1 to 4 for each of the statements below. After completing the survey simply press the Results button to find your total score and the implications for your organization.

Rank each on a scale of 1 to 4
1=Totally Disagree, 2=Disagree, 3=Agree, 4= Totally Agree

Vision

1. We know what an ideal sale would look like (price, terms, and conditions).

1 2 3 4

2. We know who our ideal buyer would be.

1 2 3 4

3. We clearly understand what is achievable in light of market and industry trends.

1 2 3 4

4. We understand and can articulate our competitive advantage.

1 2 3 4

5. We can list competitors, customers, vendors or others who might buy our company.

1 2 3 4

Financial Synergy

1. We know how we make money compared to our competitors.

1 2 3 4

2. We know how the buyer’s investors will measure success of this deal.

1 2 3 4

3. We know what our costs are and how to control them.

1 2 3 4

4. We have and can present a clear picture of our financial situation.

1 2 3 4

5. Our financial systems could easily be integrated with the buyer’s.

1 2 3 4

Operations

1. We know exactly why our key customers buy from us.

1 2 3 4

2. Many of our sales come from referral business.

1 2 3 4

3. Most of our revenue comes from repeat business.

1 2 3 4

4. We have a written marketing plan to grow the business.

1 2 3 4

5. We don’t rely too heavily on a few customers.

1 2 3 4

Talent

1. We hire top performers that a buyer would want to retain.

1 2 3 4

2. We can offer a commitment from key players that they will stay.

1 2 3 4

3. Our employees’ relationships with customers affect buying decisions.

1 2 3 4

4. Our salaries, benefits, and working conditions align with industry averages.

1 2 3 4

5. We have developed a written succession plan for key positions.

1 2 3 4

Culture

1. We have state-of-the-art technologies.

1 2 3 4

2. Not all information needed to run the business depends on the owner.

1 2 3 4

3. We know what our company does differently (or more cheaply) than our competitors.

1 2 3 4

4. We have seen evidence that we can sustain this differentiator over time, even with a new owner.

1 2 3 4

5. We see evidence that key decision-makers share core values.

1 2 3 4

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