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When Crisis Becomes a Competitive Advantage

By: Linda Henman

Resilience

Posttraumatic growth (PTG) describes the positive change some people experience through sustained struggle with crisis or trauma. This growth does more than restore equilibrium. It propels individuals to levels of functioning they would never have reached without adversity. Research now confirms what practitioners have long observed: humans don’t merely recover from trauma—they can leverage it. They don’t bounce back; they move forward.

Researchers still debate how to define resilience, but we share consensus on what resilience does not represent. It doesn’t signal sickness, pessimism, or failure to adapt. Nor does it guarantee growth. Some people return to baseline after trauma and stay there. Far fewer understand how to rebound and then outperform their former selves.

That distinction raised the questions that matter most:
Why do some people grow while others stagnate?
Why do some leaders guide others through crisis while others freeze or fail?

Across resilience and PTG theories—including my own—the overlap proves striking. Those capable of posttraumatic advancement consistently do four things:

  • They search for and discover purpose
  • They hold a pragmatic view of reality
  • They control themselves and as much of the situation as possible.
  • They take their problems seriously and themselves lightly

Everything begins with purpose.

Purpose Drives Performance

The ability to find meaning during hardship forms the foundation of growth. People who locate purpose during adversity rarely ask, “Why me?” Those who fail to do so construct a victim narrative and cast themselves as prey in a low-budget disaster film. That mindset often lingers long after the loss.

When people doubt their ability to shape outcomes, they wait for rescue. They hope for luck. They surrender agency. Those who bounce forward refuse that posture. They act.

Research on resilience and PTG consistently shows that people who turn toward others reverse the damage of destructive experiences more effectively than those who withdraw. Shifting identity from victim to rescuer restores mastery. Action replaces helplessness. Helping others fuels social support, which accelerates growth. People rewrite what disturbs them in order to prevent mental clutter from hijacking their energy. Selective perception doesn’t require denial. It encourages pragmatism.

Pragmatism: Facing Reality Without Losing Faith

Jim Collins introduced the “Stockdale Paradox” in Good to Great. The leaders he studied accepted brutal facts without surrendering faith in the outcome. They confronted reality without pessimism and optimism without delusion.

The paradox takes its name from Admiral Jim Stockdale, who endured nearly eight years as a VPOW. He warned Collins never to confuse unwavering faith with avoidance of facts. Survival demanded both. My original research shows that this faith saved him and the men in his chain of command in North Vietnam. In fact, we found less than 6% posttraumatic disorder (about average for a typical urban area) in the repatriated POWs.

Pragmatism determines business success the same way. Every organization succeeds—until it doesn’t. Too few leaders anticipate the moment when the model breaks. They hunker down. They wait. They hope disruption passes.

It won’t.

Organizations that thrive during turbulence disrupt themselves before competitors do. They manage strategy decay as aggressively as product delivery. They accept that even brilliant strategies expire. Markets saturate. Competitors innovate. Unknown players rewrite rules, and they always have a plan “B.”

After crisis, yesterday’s strategy no longer applies. Leaders either design the next approach or cling to the old one and sink. I once saw a cartoon showing two dinosaurs watching Noah’s Ark sail away. One said, “Oh, crap—was that today?” Leaders who demonstrate PTG never miss the ark. They confront facts that matter to survival. They value optimism but reinforce it with contingency planning. Hope without preparation amounts to negligence.

Psychological Muscle: Built, Not Born

Does resilience come from genetics or experience? While early theories emphasized hardiness traits, current research shows that resilience and PTG develop through practice.

Psychological muscle strengthens during calm periods, not chaos. Preparation determines performance. When people practice improvisation, they build instinctive response capacity. Muscle memory offers the metaphor. Once learned, riding a bike never disappears. Psychological muscle works the same way. Under pressure, trained instincts surface.

Psychologists refer to this capability as bricolage—the ability to improvise solutions using available resources. Musicians improvise. Leaders improvise. Survivors improvise.
Bricoleurs ask “what?” before “how?” They maintain global perspective. They impose order during chaos. They detect patterns early. They prioritize relentlessly. Surprises—even unwelcome and complicated ones—don’t derail them because experience triggers disciplined instinct. Resilient organizations overflow with bricoleurs. These companies don’t merely survive disruption; they exploit it. A strong humor perspective strengthens that muscle further.

Humor: The Ultimate Coping Strategy

The fourth building block of PTG involves humor—the willingness to take life seriously without taking oneself too seriously. Humor regulates stress. It restores agency. It builds cohesion. The VPOWs mastered this weapon. Though brutalized, they refused victimhood. They controlled one thing absolutely: what they found funny. Decades after repatriation, psychological assessments of nearly 300 former prisoners showed minimal PTSD. They created freedom where none existed. As one man explained, “Under the worst conditions, we still laughed.” Humor signaled control. It reminded them each day that despair hadn’t won.

Humor surfaced because the men build psychological muscle before they needed it. The jokes, “hymns,” and antics among the aviators started with day one of training when instructors said things like these:

  • “If you see a bomb technician running, keep up.”
  • “Latitude marks where we’re lost. Longitude marks how long.”
  • “There are bold pilots, and there are old pilots, but there are no old, bold pilots.”

Humor prevented psychological fragmentation. Shared laughter created survival systems rooted in connection and meaning.

We see the same phenomenon today. During COVID, people reclaimed control through humor—memes, jokes and, shared absurdity. Laughter didn’t deny danger; it denied helplessness.

Conclusion

Few people volunteer for adversity. Yet challenge—short of catastrophe—often produces growth rather than damage. When people develop coping skills during ordinary times, they face disruption with confidence and resolve. Herm Albright once quipped, “A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort.” He had a point.

When individuals and leaders practice the four disciplines of PTG—purpose, pragmatism, psychological muscle, and humor—they reclaim control over response even when circumstances strip away control over events. That distinction separates survivors from leaders—and recovery from growth.

Helping organizations and individuals achieve a more powerful success mindset.

Contact us to experience the dramatic growth and improvement.

Schedule a Call
Linda Henman

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